We love Apps, we love developers and it’s clear the advantages of innovation and how quick new ideas could be transformed in Mobile Apps. Different areas such as entertainment, medical, Lifestyle, educational and productivity have experimented the benefits of the smartphones and Apps hype.
Then, most of smartphone users and developers are aware of the potential of how these small devices (or not too small like tablets) could improve the productivity and agility in our jobs.
Learn from the Past
Nowadays some companies are adopting Mobile Apps, but the problem is that they are making the same mistake as organisations did on the past, directors of each area (Marketing, Human Resources, Operations) are buying, adopting or implementing mobile applications without any plan or road-map, without strategy!
Enterprise Mobile Strategy should be a must a priority on 2013 for companies. This strategy must focus on these key areas:
- Management of Apps and Devices: Guarantee the LifeCycle and Security of the Apps in the mobile devices, through governance policies such as BYOD (bring your own device), CYOD (choose your own device), app distribution, device monitoring, data encryption and remote management of devices (lock and wipe)
- Platform Integration: On the design, development and deployment of mobile apps, the backend servers must provide integration to Cloud based services (public or private clouds).
- Big Data and Third Party Services: Mobile BI and real-time data analytics are really valuable for businesses, the strategy should aim to easy integration to Big Data systems and complement it with third party services such as social media (Foursquare, Facebook and Twitter).
In order to guarantee the success and execution of the strategy, roles such as CMoO (Chief Mobile Officer) should be defined to lead the strategy execution.
In our particular case, we faced two different challenges, the first scenario are companies which want mobile applications for a specific task or business department, but then we realized the lack of mobile strategy, so we are helping them reviewing the business needs and how a mobile strategy could fit to their organizations and the mobile adoption in the short-term future of other areas.
On the other hand we have been working with companies which have well defined mobile strategy and policies, here we are providing interaction with MDM Solutions and CRM such as SAP, installing and integrating the QuickBlox Platform on the enterprise IT infrastructure.
Mobile Strategy should go along with the Enterprise Architecture, because Mobile will shape how businesses interact internally, towards customers and with other businesses.