Digital content delivery framework created for NWE, allowing, say, to sell Dark Knight or Harry Potter movie as an iPad app. Users may stream movies and television shows through these nifty apps. Studios can monetize their movies / other video content by distributing it as iPad apps seamlessly using this framework. Users download a free app and can stream a part of the movie for free after which they have to do an in-app purchase to continue watching. All content and access rights are easily managed via QuickBlox CMS which has been customised for this project. Scalability of the cloud hosting via Amazon AWS and security layer through QuickBlox own authentication mechanisms provide reliable cloud backend infrastructure for this digital content delivery system.